OUR MISSION
The Fauxly Project is a creative research initiative that seeks to explore alternative approaches to help creators show up authentically in the modern world.
HOW IT BEGAN
Founded by songwriter and creative researcher Lore Amore, The Fauxly Project's initiatives are centred around the evolution of traditional creative practices.
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With a focus on curiosity-led play and resourcefulness at the heart, each of the project's phases seeks to open up accessibility points for creators to share their works.
With a background of 15 years in media and audience insight and an interest in the role that neurodivergent traits can play within learning and the implementation of creative practices, the project began initially as a personal journey.
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In 2023, after two decades of songwiting and having trialled traditional production techniques, Lore Amore had yet to discover an approach that aligned with her creative methods.
In June, ​committed to finding an alternative way to record and release her first album, she left her job and took a recording device and travel guitar to Glastonbury festival.​​
THE FAUXLY GENRE
Inspired by the experience and the positive responses received towards live recordings, but not wholly satisfied with the output of the experiment, the artist took the learnings and developed The Fauxly genre: A production approach, where songs are recorded entirely live, using the natural ambiance of each individual location to add to the overall composition.​
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In 2024, the artist released her debut album
In Hopeful Abandon Vol. 1. which takes listeners through a soundscape of 12 different locations, each curated for the unique ambiance that they contributed to the final recordings.
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Listen here.
PHASE 2
The artist is now in New Zealand, working on phase 2 of the project, with a focus on exploring alternative approaches to touring.
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More on the current Rock-Up-And-Play tour here.
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The Fauxly Project has since been established as a means to share the learnings and methods discovered through each of the project's initiatives.
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